The Importance of Blog Design


Social Talk Bubble

Blogs have increased in popularity over the last few years. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started blogs to inform consumers about their latest products, contests, and events.

Because of this popularity, blogs are also being used as internet marketing media. Before, internet marketing was done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists.

Many people spend time reading blogs. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs with product reviews. With the increasing popularity of blogging, some fear people will rely on blogs to get the latest news. While getting news reports from blogs isn’t reliable, some people look for product reviews through blogs. In some cases, this is more dependable. While it’s true that some media people are paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company. Blogs are a good medium to market a product. Increasing blog traffic means increasing product sales.

Blog traffic can be increased by joining affiliate programs and sites which will list your blog under a certain search category or name. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging.

A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed. When you have increased traffic on your blog, you should try to keep your visitors coming back and recommending your blog to friends and colleagues.

This can be done by having informative or amusing content and good blog layout and design. You may develop your blog’s content yourself or you might hire the services of a web content writer to provide you with blog articles. Stay tuned for Blog Design, Part 2, coming soon!



P.S. Check out Blog Better with WordPress for affordable online training.

P.P.S. Also see my blog post called Graphically Challenged.

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